KnowThyBrand - Championing gender inclusion in business

Flo Williams - Inspiring change via sport

July 05, 2022 Giulia Iannucci / Flo Williams Season 2 Episode 11
KnowThyBrand - Championing gender inclusion in business
Flo Williams - Inspiring change via sport
Show Notes

In this episode we talk with Flo Williams, an elite rugby player both for premiership clubs (currently Wasps) & internationally capped with Wales, as well as the Women's Sports Lead with MATTA, a marketing sports agency.

With Flo we discussed her journey as a female sportswoman in a traditionally male sport like rugby, the challenges she faces but also the amazing opportunities that come with playing in a team at an elite level.

We discussed what kept her going when the challenges kept on coming and how these experiences have shaped her as a professional woman.

Finally, we talked about the importance of role models and what an impact sports marketing is having in showcasing inspiring women.

Find out more about Flo here: https://www.linkedin.com/in/flo-williams/
And about MATTA here: https://www.linkedin.com/company/matta/