KnowThyBrand - the branding podcast for women in business

Profit, pricing and sales in the world of social enterprises

September 12, 2021 Giulia Iannucci / Kat Luckock Season 1 Episode 13
KnowThyBrand - the branding podcast for women in business
Profit, pricing and sales in the world of social enterprises
Show Notes

In this episode, our very special guest, Kat Luckock, a Social Enterprise Coach and founder of Share Impact, tackles some of the most challenging topics for social entrepreneurs: profit, pricing and sales.
As social enterprises are born as a way to address social and societal issues, there is often pressure on social entrepreneurs when it comes to recognising the importance of making a profit as this seems to contradict their business purpose. In reality, though, profit is essential to make a social enterprise sustainable while increasing its positive impact. In the same way, getting the price right is essential to ensure not only that social enterprises are not exploited but especially that they can effectively achieve the purpose they set out for in the first place. The other quite unique challenge social entrepreneurs face is how to approach sales in a way that is genuine and in line with the values and goals of their organisation.
Kat Luckock walks us through these challenges and provides invaluable insights for social entrepreneurs to achieve greater impact.

Kat recommends reading Sell Well, Do Good by Roy Whitten and Scott Roy

If you want to find out more about the social enterprise HipHipHooray you can find them here

Here you can listen to Kat's podcast, on Apple on Spotify

And here a special free resource from Kat: https://shareimpact.org/success-habits-checklist