KnowThyBrand - Championing gender inclusion in business

Make Work Fair: What Works (and What Doesn’t) in Gender Equity at Work

Giulia Iannucci

As we leave another International Women's Day behind, the conversation about gender equity in the workplace remains more important than ever. 

True gender equality isn’t about good intentions—it’s about data-driven change that dismantles bias and creates real opportunities for everyone.

In this special episode, we welcome Iris Bohnet, Harvard professor, behavioral economist, and co-author of Make Work Fair: Data-Driven Design for Real Results. Iris challenges the myths surrounding fairness, diversity, and meritocracy, offering research-backed strategies to make workplaces more equitable.

From why traditional diversity efforts fail to how data can drive real change, this conversation is a powerful reminder that fairness benefits not just women, but entire organizations and economies.

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